Smart Soft Film Screen Application

commercial landmark, which faces the problems of high energy consumption, poor interactivity, and low space utilization of traditional advertising screens. United Technology Co., Ltd. launched the "Smart Window Renewal Plan", with 1,000 square meters of flexible smart soft film screens, realizing the digital transformation of building facades, windows, columns and other scenes, and creating an "urban three-dimensional digital gallery".

core technologies and device functions

ultra-thin flexible display technology

curved surface adaptation: 0.3mm thickness nano-level soft film screen, can fit curved glass, special-shaped columns and other complex surfaces, light transmittance of more than 85%, daytime does not affect indoor lighting.

dual-mode switching: supports "Transparency Mode" (maintaining glass transparency under normal conditions) and "Full Color Display Mode" (peak brightness 1500nit, resolution 4K).

AI interaction system

somatosensory interaction: Captures pedestrian movements through millimeter-wave radar and triggers changes in window content (e.g., waving to switch brand story videos).

face emotion recognition: analyzes the micro-expressions of the audience when they stay, and automatically recommends matching product ads, increasing the conversion rate by 40%.

cloud content management

One-click reloading: Merchants can remotely replace the advertising content of the whole building through the SaaS platform, and the deployment time is shortened from 3 days to 10 minutes.

time-sharing strategy: Push business service ads on weekdays and switch parent-child entertainment content on weekends, with a time matching accuracy of 92%.

energy-saving and environmentally friendly design

light sensitivity adjustment: automatically adjusts the brightness according to the ambient light, saving 65% energy compared with traditional LED screens.

PV film: Thin-film solar cells integrated at the edge of the screen, accounting for 18% of the average daily spontaneous power supply.

results

business value increase

The traffic in the business district increased by 23% year-on-year, and the average length of stay of consumers increased by 17 minutes;

city image upgrade

building façade screen has been transformed into an art exhibition carrier at night, and cultural activities such as the digital Dunhuang mural exhibition have been held, with more than 200 million social media exposures;

subway channel screen can cover emergency information in 0 seconds, and the response speed of evacuation guidance will be increased by 80%.

O&M cost optimization

electricity cost decreased by 54% year-on-year, and the screen failure rate was less than 0.7%;

labor cost for updating ad content is reduced by 90%.

highlights

space revolution: Transform the traditional "static building skin" into a "programmable digital canvas" to unlock the commercial value of every square meter of façade.

precision marketing: Push differentiated advertisements to people on different floors (such as luxury goods on the 1st floor and food and beverage promotions on the B1 floor) through LBS positioning + AI portraits.

Cultural empowerment: Jointly developed with the Palace Museum to develop the interactive content "Resurrection of Ancient Paintings", where the audience can touch the screen to wake up the characters in the paintings.

challenges and solutions

curved surface lamination problem: develop magnetic adsorption + micron-level air pump lamination technology to achieve the installation of special-shaped glass within 30 minutes.

Light pollution controversy: After setting 22:00, it automatically switches to low-brightness ink wind city night mode, and light pollution complaints drop by 76%.

content security risk: Deploy a blockchain copyright storage system to ensure the legal and compliant use of 5,000+ digital materials.

extended application scenario

bus body film screen: real-time display of route changes and surrounding scenic spot information;

hotel room window film screen: Toggle privacy fogging/AR city navigation mode.

technology integration and upgrade

is connected to the city's digital twin system, and the screen dynamically presents real-time data such as traffic congestion index and air quality.

developed the "film screen as a sensor" function to monitor building surface temperature, cracks and other safety hazards.

sustainable ecological construction

Establish a recycling system for old films to achieve 98% material recycling;

launched the "Low Carbon Advertising" certification, and brands can receive preferential tax rates for energy-efficient content.